THE GOAL
Increase the amount of Kid’s CD’s opened during 3 day promotion
THE PROCESS
Ripple Marketing designed marketing materials that were modern and appealing for parents. Since the promotion was running in mid-August, we wanted to incorporate a summer theme. Naturally, ice cream cones and kids fit well with for this summer promotion. Keeping the message simple was big part of the design. We know that parent’s lives are hectic and the last thing we wanted was to make them jump through hoops to get the information. Lastly, the promotion spoke for itself. 5% APY on a CD is an amazing deal for parents that want to start an account for their children.
We needed to get the materials in front of the people who could benefit from the promotion the most. We utilized a mix of materials to reach numerous families in Sioux Falls and the surrounding towns.
Direct Mailer Postcard – Mailed to 5,000 households in Sioux Falls with children ranging from Kindergarten to 12th grade. We selected households nearest the two branch locations in Sioux Falls to make it that much easier for a parent to stop by a branch.
Handouts – For current customers who would like to participate in the promotion. These were given out at both branches 3 weeks prior to the event.
Poster – This was on display in both branches to create awareness
Digital Board – The promotion design was displayed on a digital board in both branched to create awareness
Facebook – An image was posted to the Frontier Bank Facebook page to reach all who like the page.
THE OUTCOME
- Opened 140 accounts in 2016
- $70,000 brought into the bank
- 25 new relationships
