Mahlander’s Appliance and Lighting

THE CLIENT

We have been working with Mahlander’s Appliance and Lighting for over 12 years now and each year we challenge ourselves to create a new campaign that stands out and showcases their beautiful store, their product and the customer experience they have built. Mahlander’s has been a part of the Sioux Falls community for over 110 years, works with more than 100 lighting manufacturers and displays over 1,500 light fixtures in their showroom. Mahlander’s experienced lighting consultants will sit down with you every step of the way throughout the home building, remodeling or updating process. They are a shining example of why you should shop local versus online for all your lighting needs.

THE OBJECTIVE

For this campaign we created a :30 TV spot with two main factors in mind; show as much lighting as possible in a visually appealing way and give the Ad a unique style that no one in the market has seen before. What we came up with was this “stop motion” look and feel. We showcased Mahlander’s lighting on a clean white background so they stood out. And to add an element of lifestyle, we brought in talent recognizing the light fixtures as they dropped in and surrounded her with Mahlander’s beautiful accent furniture. We had a lot of fun pulling this spot together, it was definitely a team effort! The print pieces and digital ads are also product driven but we have them showcased in rooms within the image so that people can get a better feel for what they look like within a home environment.

THE CLIENT’S THOUGHTS

“We have been working with Misten and the team at Ripple Marketing for 10 years now. It has been a pleasure, from both the business and personal aspects. Ripple Marketing has a good understanding of our business and what it takes to promote it. Their willingness and concern in presenting our business in the best possible way is outstanding.”

Steve Mahlstedt, Owner at Mahlanders