JuLiana’s Boutique La Femme

THE CLIENT

JuLiana’s Boutique La Femme started with two life-long friends and a passion for fashion. This upscale women’s boutique offers fabulous cloths that no one else in the area carries, along with a one of a kind shopping experience in DTSF.

THE OBJECTIVE

The Ripple Marketing team fell in love with the ladies behind JuLiana’s and their passion to make a clothing boutique that was like no other in this market. We were involved in every aspect of the stores creation from the get-go! After several brainstorming sessions with Julie and Lana, we knew that we needed to mix elegance with glamour to create a logo and campaign that fit with the experience they wanted to create at JuLiana’s. The logo is handwritten directly from one of the owners. We took the simple handwritten logo and added embossed gold foil in the design, creating a real statement for their business cards. The next design was a custom website telling the story of how Juliana’s came to be, explaining how the shopping experience sets them apart from all other stores and allows you to shop from your couch. The first step of this project was a full day shoot including a private jet on a runway, champagne, props and two gorgeous women; Julie and Lana. We started the shoot off in Juliana’s where we took still photography and video. The video was more of a “behind the scenes” which we used to create a 3-minute video for their website and to play in the boutique. We also designed all of Juliana’s thank you notes, hang tags, stickers, gold embossed shopping bags, engraved wooden hangers and embossed garment bags. Everything designed with the same black and gold color scheme. By paying attention to every detail and offering more than your average shop, we provided pieces assuring JuLiana’s customer a shopping experience like no other in the area.

THE CLIENT’S THOUGHTS

“Our team at JuLiana’s Boutique had the opportunity to work with Ripple Marketing when we were launching our new business in May 2016. Both Julie and I were new to owning a business and we had no idea how to properly and effectively launch our business into the community through advertising, website and social media. The Ripple Marketing team helped us every step of the way; from a logo design, signage, business cards, store bags, garment bags, website, video shoot and our grand opening event. Ripple Marketing successfully put together a comprehensive marketing plan that not only fit our budget and timeline, it was done with the same amount of passion and excitement as we had. They do amazing work and they are also a lot of fun! We are very blessed to not only call them our marketing team, but also our friends. Thank you Ripple Marketing for a job well done!”
Julie and Lana, Owners of Juliana’s Boutique La Femme