LIGHTING YOU CAN'T HELP BUT LOVE
We have been working with Mahlander’s Appliance and Lighting for 10 years now and each year we challenge ourselves to create a new campaign that stands out and showcases their beautiful store and product. Mahlander’s has been a part of the Sioux Falls community for over 110 years, works with more than 100 lighting manufacturers and displays over 1,500 light fixtures in their showroom. Mahlander’s experienced lighting consultants will sit down with you every step of the way throughout the home building, remodeling or updating process. They will answer any questions you might have along the way and help you stay on budget. They are a shining example of why you should shop local versus online for all your lighting needs.
We created this 30 second TV spot with two main factors in mind; show as much lighting as possible in a visually appealing way and give the Ad a style that no one in the market has done before. What we came up with was this “stop motion” look and feel. We showcased Mahlander’s lighting on a clean white background so they stood out. And to add an element of lifestyle, we brought in talent recognizing the light fixtures as they dropped in and surrounded her with Mahlander’s beautiful accent furniture. We had a lot of fun pulling this spot together, it was definitely a team effort!